Can we create a viral for the Open Business Practices themselves? If we can package the experience as precisely as traditional protocols of 'buy-sell' or 'shopping', we generate a viral for the business practices themselves. Which means that the offshoots will be whatever content, services or experiences are shared via the Sqale webapp.
Three kinds of partner will help us go viral: salespeople, connectors, and mavens, specifically life-coaches and facilitators. We need to go toe-to-toe with hard-edged salesfolk and show how organic sharing is more powerful than their traditional tools. Connectors who connect with other connectors will create a mycelium network funded by gratitude and Social Neurons operating across them. And a network of life-coaches and facilitators can provide social validation for individuals and groups, the beginning of a complex, organic, financial ecosystem to contrast the traditional landscape of companies, charities, etc.