Traditional economic reinforces the commercial value of an expert. An expert is someone who knows more than the lay person, and this fits with doctors, engineers and so on. However, in terms of more complex phenomenon, eg biological systems or psycho-social systems, an expert is conditional. An expert is like an aristocrat who inherited ownership of land; they may not actually be capable of stewarding or farming the land, and yet they have all the social benefits of an elevated position. Or spiritual roles, priests and so on, may lack spiritual skills but occupy their position by dint of qualification.
The Content Trifecta enables the expert in conveying established knowledge (part 1), contributing their own (part 2), but also opens a non-judgemental space to explore (part 3). There is no losing face, or financial security, and invites collaboration.